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Children are the 'Reflex Generation' of tomorrow, who take instinctive measures to create an eco-friendly community for the future.
With them at the helm of the campaign, the objective remains to encourage small behavioural changes and inspire the society to contribute towards building a sustainable community.
The crux of the campaign is 'Reverse Parenting' where the children will spread awareness and engage their families and society at large to save energy.
The rationale of 'switch off' is to inculcate intelligent & thoughtful use of electrical equipment, thus 'switching on' the savings account for environment and energy.
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