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DEMAND SIDE MANAGEMENT AND ENERGY CONSERVATION INITIATIVES FOR MUMBAI
Tata Power Chalks Out “5 POINT” energy efficiency program to reduce consumption and enhance energy efficiency
- Mumbai, August 25, 2010

Mumbai has been witnessing increased power demand as is the case in the rest of the country. ‘Energy Saved is Energy Generated’ - taking this thought forward into result oriented action, Tata Power India’s largest integrated private power utility has initiated “5 POINT” program under “Demand Side Management (DSM)”. Further, it is in the process of recommending two additional programs for MERC approval in the coming days.

Tata Power strongly believes that each category of consumers have a unique power consumption pattern and if these patterns are studied in detail and interventions initiated accordingly, they will throw up several opportunities to save energy. The Tata Power DSM programs have been planned with the objective of helping consumers save energy without compromising on their comfort. These DSM programs have been based on extensive load research, understanding the consumer load curve, time of use, ownership of electrical goods, load profile and affordability of energy efficient products.

Speaking on the various DSM initiatives undertaken, Mr. S. Padmanabhan, Executive Director, Tata Power, said, “At Tata Power, we strongly believe that Demand Side Management is essential to help our consumers be energy efficient. Our efforts are bearing the desired results and with MERC endorsing our DSM initiatives, it’s sure to drive effective usage of energy with Mumbai consumers and help reduce carbon foot print too. As always, we remain committed to bringing value-adding programs that will benefit Mumbai consumers.” 

In order to understand the consumption patterns, Tata Power has carried out an ‘Energy Audit’ under the guidance of professional energy auditors accredited by the Bureau of Energy Efficiency (BEE). Select consumers have been identified and recommendations for energy saving initiatives have been provided to garner the optimum benefits from these audit results. These audits cost only 25% of the total cost to the consumers.

The Company has launched a pilot program wherein energy efficient tube lights (FTLs) and 5-Star ceiling fans are being supplied to its residential customers in Mumbai. Under this program, Tata Power is facilitating an interesting offer of 50,000 FTLs with electronic ballast at 35 to 40% discount to its end consumers, under the DSM budget. Moreover, this pilot project has received a shot in the arm with the approval of Maharashtra Electricity Regulatory Commission (MERC) to implement the same in Mumbai. Consumers are expected to save 30% energy with the usage of these energy efficient equipments.

One more interesting finding that came to light from the energy audit was, the usage of old window Air Conditioners by Industrial Galas in Mumbai which have an average usage of more than 12 hrs a day. These machines not only consume more power but also lack in delivering the desired output. In order to solve this problem of energy wastage, Tata Power has launched a promotional offer, wherein, energy efficient Air Conditioners are provided at a rebate of upto 30% to its industrial consumers. Through this initiative, consumers are expected to save 25% energy.

Being the financial capital of the country, Mumbai houses a large base of Central Air Conditioners at its commercial establishments. These Central Air Conditioners contribute to more than 40% of the peak load consumption. To counter this issue, Tata Power will soon launch a program called ‘Thermal Storage’ system. Under this innovative storage process, the system rearranges itself at night (when tariff is lower and energy is available) and stores energy in the form of ice in the steel tanks, which can be used in the daytime, without running the Air Conditioners.

Apart from facilitating usage of latest technology and solutions for energy conservation and efficiency; Tata Power endeavours to create awareness through knowledge sharing campaigns, consumer meets, workshops and seminars for different consumer categories. Last year, Tata Power’s campaign at consumer doorstep and exhibition of energy efficient technologies was well received by Mumbai consumers.

Targeting a unique audience to fight global warming; schoolchildren, Tata Power started an innovative and interactive energy conservation program “Tata Power Energy Club”, involving the youth i.e. school children, to propagate efficient usage of energy and to educate the society on climate change issues in 2007. Encouraged by the initial response, Tata Power Energy Club covered 28 schools across Mumbai and Belgaum in 2008. The total primary sensitization numbers were 11,417 who in turn reached out to a secondary sensitization of 26,922 citizens. In 2009, Tata Power Energy Club became a national movement and covered more than 250 schools across Mumbai, Delhi, Pune, Ahmedabad, Bengaluru, Kolkatta, Belgaum, Jamshedpur and Lonavla on the subject of energy conservation. Over one million citizens have been sensitized and a phenomenal saving of more than one million units has been achieved by the members of the club. Today it has grown into a nationwide movement bringing together the youth, parents, teachers and the society at large!

Note: All the initiatives are aligned to the guidelines by CERC at the national level and MERC at the state level. The programs are also designed to make consumers aware of star labeling schemes promoted by BEE. With roll out of various such programs, Tata Power shall ensure that Mumbai will not only have sufficient power but will also learn to use it efficiently.

About Tata Power:

Tata Power is India's largest private sector power utility with an installed generation capacity of about 3000 MW and a presence in all the segments of the power sector viz Generation (thermal, hydro, solar and wind), Transmission, Distribution and Trading. The Company has successful public-private partnerships in Generation, Transmission and Distribution - “North Delhi Power Limited” with Delhi Vidyut Board for distribution in North Delhi, ‘Powerlinks Transmission Ltd.’ with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi and ‘Maithon Power Ltd.’ with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. It has acquired 30% stake in Coal Companies at Indonesia and is developing the first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. With its track record of technology leadership, customer care and redefining contours of the Indian power sector, Tata Power is poised for a five-fold growth and committed to ‘lighting up lives’ for generations to come.

Disclaimer Statement:Some of the statements in this document, except for the historical information, are forward-looking statements. These forward-looking statements include references to growth projections, plans, strategies, intentions and beliefs concerning our business and operating environment. There are risks, uncertainties and other factors that may cause actual results to differ materially from those projected by these forward-looking statements.

 

For further information please contact:
 

Shalini Singh
Chief, Corporate Communications
The Tata Power Company Ltd.,
Phone: 022-6665 8748
Email: shalinis@tatapower.com

 

Rakesh Reddy
Vaishnavi Corporate Communications
Phone: 022-6656 8787
Cell: 9821735515
Email: rakesh@vccpl.com

 

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