Shardul Thakur is Brand Ambassador for Tata Power
Tata Power India’s leading power utility has signed on the Indian cricket team’s fast bowler, Shardul Thakur as its brand ambassador.
Thakur, who has done exceedingly well in the just concluded T20I series in New Zealand, will support the multiple new green initiatives of Tata Power. The bowler won the Man-of-the-Match at the fourth T20I in Wellington last week. For Thakur, Tata Power will be his first major commercial endorsement.
“We welcome Shardul Thakur to Tata Power. He epitomizes Tata Power’s values of hard-work, commitment, honesty and success. We see him as a major change-agent in our new endeavours in the areas of our work in ‘green’ power which will help society and Mother Earth,” said Mr. Praveer Sinha, CEO & MD Tata Power. “We are aggressively getting into solar power in domestic, as well as in e-charging for vehicles of the future. Shardul will help us communicate the goodness of our work in these areas to our consumers.”
Shardul, a Mumbai boy, is a right-arm medium pacer who got his first taste of first-class cricket for Mumbai in 2012-13. Known for his aggressive pace bowling, Thakur's breakthrough season came in 2014-15 where he claimed 48 wickets at 20.81 and rocked the bowling charts. The ongoing New Zealand series has seen Shardul play at peak performance for India.
The new Tata Power campaign featuring Shardul Thakur went live in media last week, with significant presence in digital, radio and outdoors. The featuring of Shardul Thakur in video will have to wait till his return from his overseas trip, Tata Power said.
The campaign promotes the core message of opting for environmentally friendly means of consuming energy and thereby highlights the range of smart and sustainable solutions and services like Solar Rooftop, EV Charging and Solar Micro-grids that Tata Power now offers to its customers.
Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10,763 MW and a consumer base of more than 5 million. A pioneer in the field, it has a presence across the entire power value chain: Generation of renewable as well as conventional power including hydro and thermal energy; transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 30% of the company's portfolio, Tata Power is a leader in clean energy generation. In line, with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, microgrids and home automation & smart meters. Tata Power solar rooftop solutions are now available in 66 cities across the country. The company has also invested in and operates over 100 electric vehicle charging points in 8 cities in India. It partnered with Rockefeller Foundation to set up 10,000 microgrids in rural India to provide electricity to rural households. It has successful public-private partnerships in generation, transmission & distribution in India namely: ‘Tata Power Delhi Distribution Ltd.’ A joint venture with Delhi Government for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; a joint venture with Government of Odisha for power distribution in five electricity circles in the east through the acquisition to Central Electricity Supply Union; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: www.tatapower.com