Tata Power India's leading power utility has signed on the Indian cricket team's fast bowler, Shardul Thakur as its brand ambassador.
Thakur, who has done exceedingly well in the just concluded T20I series in New Zealand, will support the multiple new green initiatives of Tata Power. The bowler won the Man-of-the-Match at the fourth T20I in Wellington last week. For Thakur, Tata Power will be his first major commercial endorsement.
Shardul Thakur epitomizes Tata Power's values of hard-work, commitment, honesty and success. Tata Power sees him as a major change-agent in new endeavours in the areas ‘green' power which will help society and Mother Earth. Tata Power is aggressively getting into solar power in domestic, as well as in e-charging for vehicles of the future. Shardul will help communicate the goodness of the work in these areas to the consumers.
Shardul, a Mumbai boy, is a right-arm medium pacer who got his first taste of first-class cricket for Mumbai in 2012-13. Known for his aggressive pace bowling, Thakur's breakthrough season came in 2014-15 where he claimed 48 wickets at 20.81 and rocked the bowling charts. The ongoing New Zealand series has seen Shardul play at peak performance for India.
The new Tata Power campaign featuring Shardul Thakur went live in media last week, with significant presence in Digital, Radio and Outdoors. The featuring of Shardul Thakur in video will have to wait till his return from his overseas trip, Tata Power said.
The campaign promotes the core message of opting for environmentally friendly means of consuming energy and thereby highlights the range of smart and sustainable solutions and services like Solar Rooftop, EV Charging and Solar Micro-grids that Tata Power now offers to its customers.