~ Dhaaga products to be showcased on the e-commerce giant as a part of its 'Amazon Saheli' programme ~
Tata Power's women empowerment initiative 'Dhaaga' is all set to widen the reach of its women entrepreneurs to a vast online shopper' base in India. The company has collaborated with Amazon India to leverage Dhaaga's women entrepreneurs' scale and reach by showcasing and selling their products across the country.
Dhaaga's products will be showcased as a part of the e-commerce giant's 'Amazon Saheli' programme – a dedicated storefront on the website to help display and sell products made by these women listed across different categories on Amazon. Today, Dhaaga is also a registered trademark of Tata Power.
While this collaboration will provide a host of services and support mechanisms to these women to enable better product discovery, it will also expedite and assist them in the onboarding process through a trained resource. Additionally, it will provide support in terms of imaging and cataloguing, product listing, subsidized referral fee and free account management.
Implemented in association with Tata Projects Community Development Trust (TPCDT), the company aims to reach out to all potential women entrepreneurs that can be covered under the purview of this partnership. TPCDT will ensure that each of these women entrepreneurs have GST registration and are eligible for selling on Amazon.