Dhaaga is a woman based micro-enterprise initiative in the thematic area of livelihood & skill building of Tata Power, which augments household income. With an objective of empowering women, it was initiated in Maval (Maharashtra). The journey began in 2015 with 16 women members being trained as artisans in readymade garments manufacturing and traditional handicrafts to promote the local talent and conserve their traditional art which would augment their household income. Subsequently it was also replicated keeping in mind the local artwork in Delhi, Gujarat and Jharkhand.
Amazon Saheli is a new initiative to empower women entrepreneurs by enabling them to use Amazon's marketplace now showcases and sells the products of Dhaaga Self-help group with training and end-to-end support.
In order to empower and encourage women entrepreneurship, the Amazon Saheli program would provide a slew of benefits to enable the business at zero initial cost. Amazon seeks to empower these entrepreneurs through training, support and free services.