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26 Aug 2019 -Mumbai NMIMS (MPSTME)- Masterminds wins Tata Power’s PowerQuest 2019 Season 1, Annual Case Study Contest

~IIM, Shillong declared as runner up~
~Winners selected from an initial pool of 450 teams from 13 colleges across India~

Tata Power launched PowerQuest, a first-of-its-kind case study contest for students from premier B-Schools. The contest was launched as a part of their Marketing & Communications strategy with an aim to creatively connect with the millennials and Gen Z and embrace and nurture their potential. Narsee Monjee Institute of Management Studies (NMIMS-MPSTME) was declared as the winner for PowerQuest 2019 Season 1.

What started off with 5 campuses soon expanded to 13 colleges with over 450 registrations owing to the increased interest amongst other premier B-Schools. A five member jury comprising of Tata Power’s senior leadership (names of the jury members mentioned below) with an expertise in areas like Business Development, Business Collaboration, Sales & Marketing and Business Excellence evaluated and shortlisted 11 presentations based on:

  • Benchmarking on impactful Millennial & Generation Z focused initiatives by global and National players
  • Recommendations for creating differentiation through communications and marketing strategy
  • Positioning for Tata Power to reach younger customers
  • Methods to evaluate effectiveness of the recommendations
  • Novelty

The final winner was announced basis the quality of the presentations and the ability to answer the case comprehensively covering all aspects of background research, analysis and solution.

Ms. Shalini Singh, Chief – Corporate Communications & Sustainability, Tata Power, an eminent part of the five-member jury said, “Customers, today, demand much more than power from their utilities. Through PowerQuest we aim to explore new ways to meet our customers’ demands and hope to grow manifold in our campus engagements in the future. On behalf of my fellow jury members and Tata Power I congratulate the winners and all participants the first seasons of PowerQuest a memorable and effective competition.”

While the NMIMS team was awarded with an opportunity to intern with Tata Power’s marketing and communication team, the runner-up team was presented with a Samsung tablet. Other runner-up teams were presented with trophies along with certificates for all participants.

Eminent Jury members:

  • Atul Agarwal, Senior Vice President  -  Corporate Brand and Marketing, Tata Services
  • Sujit Patil, Head - Corporate Brand & Communications, Godrej Industries Ltd.
  • Ashish Khanna, President - Renewables, Tata Power Ltd.
  • Shalini Singh, Chief – Corporate Communications & Sustainability, Tata Power Ltd.
  • Sydney Lobo, Head - Innovation & Business Collaboration, Tata Power Ltd.
  • Winner - NMIMS (MPSTME)
  • Runner up - IIM Shillong

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10857 MW. A pioneer in the field, it has a presence across the entire power value chain: Generation of renewable as well as conventional power including hydro and thermal energy; transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 22% of the company's portfolio, Tata Power is a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, microgrids and home automation & smart meters.

It has successful public-private partnerships in generation, transmission & distribution in India namely: ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With growing international focus, Tata Power's global presence includes strategic investments in Indonesia through a 30% stake in the coal company PT Kaltim Prima Coal (KPC); 26% stake in mines at PT Baramulti Suksessarana Tbk (BSSR); in Singapore through Trust Energy Resources; in South Africa through a joint venture called ‘Cennergi’ to develop projects in sub-Sahara Africa; in Zambia through a 50:50 joint venture with ZESCO for 120 MW Hydro project; in Georgia through AGL which is a joint venture with Clean Energy, Norway & IFC for development of 187 MW hydro project; in Bhutan through a hydro project in partnership with The Royal Government of Bhutan.

With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: www.tatapower.com  

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