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02 Dec 2019 -Mumbai Tata Power Club Enerji organises the ‘Save Water’ Maharally in Mumbai, Maharashtra

#ClimateCrisis #ClimateChange #SwitchOff2SwitchOn #ThisIsTataPower #ReflexGeneration

“No one can whistle a symphony. It takes a whole orchestra to play it”, especially, when it is a nationwide movement of energy & resource conservation. With an intent to train and sensitise young children to conserve water, Tata Power Club Enerji recently organised the ‘Save Water’ Maharally. It was spearheaded by students of Pawar Public School in Bhandup and witnessed active participation of over 230 students from a host of nine other schools in the vicinity. More than 1000 people were sensitised during the rally .

Centered around water, the most precious resource on earth, the rally aimed at spreading the message of saving each and every drop of water amongst the local communities residing in the vicinity. This was followed by a melodious theme prayer song on ‘Water’ sung by the choir group of Pawar school and a street play titled ‘Jal Nahin Toh Kal Nahin’. The play highlighted the dreadful consequences of acute water shortage and the grim future haunting the planet with a humorous take on it. The skit also presented various solutions for saving water through which we can save human existence.

“Club Enerji has always laid major focus on making people realize the importance of saving water since India occupies only 2.45 percent of land on earth and only 4 percent of world's water resources. We would like to thank our partner schools for supporting our vision and adopting a holistic approach towards water conservation”, saidMs Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power.

Important Links :

Club Enerji Websitewww.clubenerji.com

Club Enerji film on “Save Water “-- https://www.youtube.com/embed/m0KctI72vLU

Club Enerji Green Community -- https://www.tatapower.com/green-community/

Video on I CAN Climate Change -  https://www.youtube.com/watch?v=nBTK22MQ4v4&feature=youtu.be

*India’s ‘Reflex Generation’

The idea of environmental consideration has been transformed from pre-planned, momentous, typically very public, collective acts from committed individuals – marches, protests, petitions – towards a more mass movement based on individual choices and decisions made every day.  Such ‘micro-activism’ is no less effective, aggregating entire communities and demographic groups whose consideration the environment is defining their daily routines and home and at work. For such people, minimising environmental impact has become instinctive and natural; a reflex defining the decisions they make.

The impact of India’s ‘Reflex Generation’ is evident in the workplace; today, potential employees are basing their decisions on employers’ environmental credentials. According to Deloitte’s annual  Generation Y survey , 76% Indian millennials claimed to have chosen employers whose values matched their own; a finding supported by other research indicating young people’s preference for employers who demonstrate a “genuine commitment” to corporate social responsibility, the environment, and sustainability.

Another way individuals mark their inclination towards protecting the environment is by subtly but consistently purchasing green products. In fact, in a Deloitte study, 38% respondents with a family monthly salary of Rs. 1 lakh or more were willing to pay 10% or more premiums for eco-friendly products.  Other research suggests that 95% seek out brands that display responsible behaviour.

Finally, today’s environmental guardians have adapted their lifestyles to imbibe the core philosophy of environmental consideration into their day-to-day lives. The interest in electric vehicles for daily use is another example of how India’s younger citizens are attempting to be more environmentally conscious on a regular basis.  Globally, 81% consumers claim to be prepared to make ‘personal sacrifices’ to address social, environmental issues.  Such consideration reflects the ‘micro-activism’ at the heart of India’s ‘Reflex Generation’.

About Tata Power Club Enerji:

Tata Power Club Enerji (TPCE) is an Energy & Resource Conservation Club that focuses on bringing about a first-hand realization of the energy crisis and scarcity of natural resources in the country. With the increasing demand for energy, effective management and conservation of the same has become the need of the hour. Recognizing the immense value that schools and school children can bring to the initiative and taking due consideration of this urgent need, Tata Power started "Tata Power Club Enerji", to propagate efficient usage of energy and to educate the society on climate change issues in 2007.  For more information kindly visit: http://www.clubenerji.com

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10,763 MW. A pioneer in the field, it has a presence across the entire power value chain: Generation of renewable as well as conventional power including hydro and thermal energy; transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 30% of the company's portfolio, Tata Power is a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, microgrids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India namely: ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With growing international focus, Tata Power's global presence includes strategic investments in Indonesia through a 30% stake in the coal company PT Kaltim Prima Coal (KPC); 26% stake in mines at PT Baramulti Suksessarana Tbk (BSSR); in Singapore through Trust Energy Resources; in South Africa through a joint venture called ‘Cennergi’ to develop projects in sub-Sahara Africa; in Zambia through a 50:50 joint venture with ZESCO for 120 MW Hydro project; in Georgia through AGL which is a joint venture with Clean Energy, Norway & IFC for development of 187 MW hydro project; in Bhutan through a hydro project in partnership with The Royal Government of Bhutan.

With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: www.tatapower.com