Media Releases

26 Feb 2020 -National Tata Power supports the "ILiveSimply" Campaign by Himalayan Institute of Alternatives, Ladakh

~Addresses climate change by enabling a crowd sourcing platform to encourage people to adopt a sustainable lifestyle~

Tata Power Club Enerji entered into a partnership with the 'I Live Simply Movement' launched by Himalayan Institute of Alternatives Ladakh (HIAL) in special partnership with United Nations Environment Programme, India (UNEP). It is spearheaded by Sonam Wangchuk, renowned education reformist and engineer. The campaign was officially launched in the presence of eminent dignitaries from the United Nations along with those from the fields of education, corporates and NGO’s, at Siri Fort Auditorium in New Delhi, today.

The objective behind this partnership was to promote sustainable living through this noble cause that strives to effect change at an individual level. The campaign is already receiving an overwhelming response and envisions to capitalise on the ground ‘city chapters’ by enabling a visible reduction in emissions by 2020. By making people pledge to reform their eating, traveling and energy consumption habits, the company aims to change people’s outlook.

“We, at Tata Power are steadfast in our belief that growth and development are imperative for a developing economy, but one that is sustainable and has the least impact on the environment. By effecting a change at an individual level, we hope that more and more individuals act responsibly and make a small contribution towards reducing climate change. We would like to thank HIAL for collaborating with us in this initiative,” said, Mr Praveer Sinha, CEO & MD,  Tata Power.

Mr Sonam Wangchuk, quoted, “Every drop in the ocean counts. I request each and every individual to be part of this wonderful movement and show how the power of individual action can achieve a green planet.”

The ILiveSimply pledge can be taken either on the official website or on an app. This campaign will also run live across all assets of Tata Power, where employees can register themselves to take this pledge. For every pledge taken, a dollar value will be assigned on the website, which corresponds to the climatic impact in terms of carbon dioxide emissions.

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10,763 MW. A pioneer in the field, it has a presence across the entire power value chain: Generation of renewable as well as conventional power including hydro and thermal energy; transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 30% of the company's portfolio, Tata Power is a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, microgrids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India namely: ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With growing international focus, Tata Power's global presence includes strategic investments in Indonesia through a 30% stake in the coal company PT Kaltim Prima Coal (KPC); 26% stake in mines at PT Baramulti Suksessarana Tbk (BSSR); in Singapore through Trust Energy Resources; in South Africa through a joint venture called ‘Cennergi’ to develop projects in sub-Sahara Africa; in Zambia through a 50:50 joint venture with ZESCO for 120 MW Hydro project; in Georgia through AGL which is a joint venture with Clean Energy, Norway & IFC for development of 187 MW hydro project; in Bhutan through a hydro project in partnership with The Royal Government of Bhutan.

With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at:


HIAL is a collaborative exercise between learners and facilitators, and aims to inspire all seekers of knowledge to explore both outside and within themselves. Instead of solving problems with the conventional 3Rs (Reading, wRiting, and aRithmentic), we encourage learners to problem solve using the 3Hs: Bright Head, Kind Heart, and Skilled Hands.