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21 Apr 2020 -National Tata Power celebrates Earth Day’s 50th Anniversary with ‘I Have the Power to Choose’ Pledge Campaign

~Appeals to take the pledge ‘#Power2Choose’ Solar, Electric Vehicle and Sustainable Life~

As the world celebrates the 50th Anniversary of Earth Day on 22nd April this year, Tata Power has partnered with Earth Day Network to promote the theme of ‘Climate Action’ this year by launching the ‘I Have the Power to Choose’ campaign. In tune with the company’s existing ‘I Have the Power’ campaign, this particular one aims to sensitise its customers and employees across the country by promoting sustainable alternatives which help everyone to live a sustainable life, and giving them the – ‘#Power2Choose’.

The objective behind this partnership is to bring about change at an individual level and sensitise masses to act responsibly by making a small contribution towards reducing climate change. With this, the company intends to encourage individuals from all walks of life to take the ‘#Power2Choose’ pledge and bring about a positive change in their energy consumption habits, the company aims to mobilise and appeals all for a united transformative action for the planet.

The campaign will be promoted via TTL & BTL mediums amongst enlightened and evolved citizens. The ‘#Power2Choose’ pledge can be taken on the official website. This campaign will also run live across all the social media handles of Tata Power, where customers and employees can register themselves and to take this pledge.

Elated by this partnership, Ms Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power said, “As a sustainable and environmentally conscious organisation, it gives us great pleasure to join hands with the Earth Day Network. As like-minded organisations, we aim to help future generations to make informed choices and thereby works towards making our planet a healthy and better place to live in. We are confident that this campaign will make individuals realise that they have the ‘Power to protect’ the planet and will join us in bringing about a change in the eco-system .”

Ms Karuna Singh, Country Director – India, Earth Day, says “We are so glad to be part of this initiative that aligns with our campaign ‘Low Carbon Lifestyles’. For the initiative, we have developed innovative means to build awareness (particularly among our younger generation) about why they should lower their carbon footprints and how switching to energy-saving devices is a positive contributor.”

Since 1970, Earth Day is observed to provide a voice to create and channelize environmental consciousness at the forefront. Earth Day has been a unified response to an environment in crisis — oil spills, smog, rivers so polluted they literally caught fire. The first Earth Day is credited with launching the modern environmental movement, and is now recognized as the planet’s largest civic event.

About Earth Day Network:

Earth Day Network, is an organization that grew out of the first Earth Day on April 22, 1970 and today 50 years later, engages with over 50, 000 organizations across the globe for positive action for the environment. It is a global coordinator of Earth Day which works with more than 100,000 partners in 190 countries. The 50th anniversary will be a historic moment when citizens of the world rise up in a united call for the creativity, innovation, ambition, and bravery needed now to meet the climate crisis and to protect living species.

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10,763 MW. A pioneer in the field, it has a presence across the entire power value chain - generation of renewable as well as conventional power including hydro and thermal energy, transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 30% of the company's portfolio, Tata Power is a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, micro grids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India, namely ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: www.tatapower.com