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12 May 2020 -National "Swabhiman Rahe"

~Tata Power, in association with IncSync Music, launches an ode to India's Covid-19 warriors~

Tata Power and IncSync Music have joined hands to dedicate an anthem to the Covid-19 frontline warriors in a show of gratitude and appreciation. Aptly called "Swabhiman Rahe", the song sings praise of these behind - the - scenes heroes and heroines. An initiative by Tata Power and IncSync, the anthem will premier on YouTube on Tuesday 12th May at 12.30 pm. Shazi Ahmad (recognized for her performance in Dil Hai Hindustani 2 and YouTube Originals 'ARR'ived) is the singer - composer of this beautiful anthem and Rashid Khan is the lyricist behind the thought-provoking and heart-wrenching lyrics. Listen to this powerful anthem here.

Speaking about this initiative, Mr. Praveer Sinha, CEO & Managing Director, Tata Power, said, "Just as we are grateful to our freedom fighters thanks to whom we live a free and democratic life today, we are equally grateful to today's Covid19 fighters. They are called warriors, fighters, frontline workers and they strive day in and day out to ensure we continue to live a good life in the safety of our home. They are taking care of the unwell. They are keeping our streets clean. They are ensuring uninterrupted power supply to our homes and hospitals. They are going above and beyond the call of duty. We can never thank them enough. This anthem is our humble endeavour to demonstrate our thankfulness and gratitude to our Covid-19 warriors."

Says Capt. Rashid Khan, Founder, IncSync Music Pvt. Ltd., "IncSync Music, since its inception, has consistently tried pushing the boundaries across the spectrum, creating and producing entertaining content and ensuring it engages audiences on all the different platforms. In a first for us, we are entering into a collaboration with Tata Power that will not only help us explore opportunities and reach out to millions, but also increase the value, reputation of our company. We, as a company, saw this opportunity as a milestone for our company. The making of an anthem is hard work, but the vision was so clear that the process flowed easily like wind. It is our privilege to be a part of this project and hope to have many such collaborations in the future too."

One can speak volumes about the dedication, resilience and bravery of those on the frontline keeping the stubborn coronavirus at bay and it still would not be enough. The citizens of India have come out into their balconies and clapped their hands together, clanked pots and pans, lit lamps - all to show our appreciation and support for India's brave Covid-19 fighters. These are regular human beings like any one of us, yet extra-ordinary in the work they are doing today, putting their lives at risk - to protect us.

Tata Power urges Indians to stay at home so that the tireless efforts of our COvid-19 warriors bears fruit and the spread of this pandemic is controlled and eventually brought to a halt.


Youtube link of the video

About Tata Power:

Tata Power is India's largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10,763 MW. A pioneer in the field, it has a presence across the entire power value chain - generation of renewable as well as conventional power including hydro and thermal energy, transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 30% of the company's portfolio, Tata Power is a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, micro grids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India, namely 'Tata Power Delhi Distribution Ltd.' with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country's first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: www.tatapower.com

About IncSync Music

Started operation in December 2018, IncSync Music is owned majorly by Capt. Rashid Khan and Ms. Neharaj Singh. This duo have been able to cut their teeth in the entertainment industry both at national level and international levels. They have appreciable years of experience working with some of the leading national & international brands and record label companies in India prior to starting their own record label company.

The Company's vision is to help upcoming music artists to become stars and established artists to reach a notch higher by creation of music with a soul, and to organically find connection with their audiences.

The Company as a record label aims to secure the means, spaces, and resources needed for the development of tomorrow's artists' and their original expression and to build a business that will help our clients achieve their highest dreams within the shortest time possible.

IncSync Music is going to offer variety of services within the scope of the music industry in India.