Tata Power, India’s largest integrated power company has been conferred with a Gold Award by the prestigious One Planet Awards, a program which honours businesses and professionals excellence in industries around the world. The company has won ‘Gold’ for its ‘Power Her Up’ and ‘Switch off to Switch on’ campaign under the category of ‘Communications & PR Campaign of the Year | Corporate Responsibility’ and ‘Digital Campaign of the Year | Cause-Related Marketing’ respectively.
‘Power Her Up’ campaign represents Tata Power’s determination to empower underprivileged women and girl children across the country through SHGs, education and employment, healthcare and financial inclusivity. It also captured digital platforms campaigns conducted for COVID affected communities, which have been able to bring scale to the interventions and helped overcome the challenges associated with market linkages.
Tata Power has also been conferred with the gold award for its 'Switch off to Switch on' campaign. This sustainability initiative has shown consolidated efforts in all aspects of climate action, energy and resource conservation. It also covered details of the Integrated Campaign with strong PR support delivering high impact with a limited budget and achieved global reach by engaging GenZ through visual content – Video Series, GIFs, Creatives and Contests.
Speaking on this achievement, Ms Shalini Singh, Chief – Corporate Communications & Sustainability, Tata Power, said, “It is an honour to receive this prestigious award. We would like to thank One Planet Awards for recognising our initiatives and motivating us to undertake more such activities in years to come. These awards are a testament to our commitment to constantly introduce business innovations and inspire future generations. We will continue to take new initiatives for our grassroots level workers to improve the quality of life they live in and promote responsible advocacy amongst citizens of the country through our various campaigns.’
The One Planet Awards jury panel has a set criteria to evaluate the entries from a wide range of industries around the world and average scores determines the winners. Organisations from all over the world are eligible to submit nominations including public and private, for-profit and non-profit and new start-ups. This year winners will be honoured and presented their awards in a virtual ceremony in December 2020.
Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed/ managed capacity of 12,772 MW. A pioneer in the field, it has a presence across the entire power value chain - generation of renewable as well as conventional power including hydro and thermal energy, transmission & distribution, trading and coal & freight logistics. With nearly 2.7 GW of renewable energy assets in solar and wind and another 1.2 GW of hydro and waste heat based assets, Tata Power has 3.9 GW of clean energy generation. This accounts for 31% of the company's portfolio making Tata Power a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, micro grids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India, namely ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 5 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. On 1st June, 2020, Tata Power has formally commenced its Joint Venture with Govt of Odisha for distribution and retail supply of electricity in Odisha’s five circles consisting of Bhubaneshwar, Cuttack, Puri, Paradeep and Dhenekal. Tata Power holds 51 percent equity with management control in TP Central Odisha Distribution Limited.
With its 105 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: www.tatapower.com
