Media

Campaigns

Tata Power connects with its customers and employees through a number of innovative campaigns and events throughout the year. Here is a glimpse of some of the campaigns.

#RahoPowerful

Period: 2021

Adding further impetus to India's solar revolution and preparing for a #futureready India, Tata Power, India's largest integrated power utility, has launched its first-ever pan-India Digital and Print ad. The company, in collaboration with Wunderman Thompson India, has conceptualised - 'DILDAAR', a video asset, which promotes the concept of adoption of solar power at homes, offices, institutions and industries as a sustainable and economical solution to their energy needs.

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Switch Off To Switch On

Period: 2019   |   Pledge Count : 10200+

To commemorate World Environment Day & foster sustainable consumption, Tata Power Club Enerji launched 'Switch Off To Switch" on - a three month long national energy conservation pledge campaign. With children at the helm of the campaign, the objective was to encourage small behavioural changes & inspire society to contribute towards building a sustainable community.

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This Is Tata Power

Period: 2019

Learn more about Tata Power's milestones and key initiatives, across businesses, over the last 104 years. Know about our largest installations, pioneering initiatives and how we care for the environment and community.

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Earth Day Campaign

Period: 22 - 28TH April 2019

As Earth Day was celebrated worldwide on 22nd April 2019, Tata Power in partnership with Tata CLiQ launched the E-Waste Collection Week
(22-28th April 2019) as a step towards a greener environment.

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