Win a cash prize
Rs. 1 lakh prize money for the winning team
Get recognised by industry experts Your Industry matters.
That's why your film gets judged by industry experts. If your AV makes it to the Perfect winners list, it gets featured in your next campaign.
Reach our social media following
The winner's Audio-Visual will get showcased across our social channels & websites. Our channels have more than 1 million views collectively. We will also promote it, like its ours.
Be the face of our campaign
The winner's Audio Visual will be considered for our next consumer campaign with due credits.
Date | Details |
---|---|
27th September | Pre-launch |
28th September- 9th October | Registration window |
10th October | Release of the AV Brief |
20th November | Submission of the AV |
30th November | Announcement of Results on PowerQuest page |
The advertisement ideas will be evaluated in the following manner:
Empowering You To Be Future Ready
The campaign 'Empowering You To Be Future Ready' has been curated & designed to educate our stakeholders about the various offerings of TATA Power & the benefits attached to it on a personal & global level.
A cause led brand AV talking about how smarter, greener and sustainable choices by people is helping to create a bright future & better facility for the needy. When we talk about the smarter & sustainable choices, we subtly mention our products - Solar Rooftop, EV Charging & Home Automation.
Call to action
Subtle product integrations
Future - TATA Power is helping in creating a better future with introduction of smart & sustainable products
Community - Messaging should include that our choices on sustainable products/solutions will reduce wastage and allow deprived segments to avail opportunities they would miss otherwise
Empowering You To Be Future Ready
Drive conversations around how a Futuristic and aspirational India would look like courtesy of TATA POWER products (Solar Rooftop, EV charging and home automation).
Credit to pioneering history, positioning Tata Power as a futuristic and aspirational brand with the help of the launch of three business units that include Solar Rooftop, EV charging and Home Automation.
Call to action
Subtle product integrations
Future - TATA Power is helping in creating a better future with introduction of smart & sustainable products.