Tata Power - Vision, Mission and Values

PowerQuest is Tata Power's Annual engagement with top colleges in India. It includes Film Making contest in this year's edition. Students from various Creative and Communication Schools are invited to form three membered teams and showcase their film making skills. We encourage and support young filmmakers across India to create original Brand Audio Visual and feature them on our platform. The winning team's Audio-Visual will be considered for our next campaign.

Win a cash prize
Rs. 1 lakh prize money for the winning team
Get recognised by industry experts Your Industry matters.
That's why your film gets judged by industry experts. If your AV makes it to the Perfect winners list, it gets featured in your next campaign.
Reach our social media following
The winner's Audio-Visual will get showcased across our social channels & websites. Our channels have more than 1 million views collectively. We will also promote it, like its ours.
Be the face of our campaign
The winner's Audio Visual will be considered for our next consumer campaign with due credits.

SCHEDULE

Date	Details
27^th September	Pre-launch
28^th September- 9^th October	Registration window
10^th October	Release of the AV Brief
20^th November	Submission of the AV
30^th November	Announcement of Results on PowerQuest page

PARTICIPATION GUIDELINES

Criteria:

Team can comprise of maximum 3 members.

Rules:

Students can only register with their official college Email-ID
Please Register your team for participation. The team should follow the criteria of team constitution for registration.
You will be given two briefs for the AV, you are required to select any one brief
The advertisement must be in a video format, specifications of which are mentioned below: Video Length:(min) 30 sec to (max) 3 min Video Format:mp4 Video Size:Strictly less than 100MB Video Naming Convention: *campus name*_*team name*.
Static pictures of the products can be taken from the website.
Teams are supposed to upload the advertisement on Google drive and share the link as a reply to ria.arora@tatapower.com with team's and team-members' names.

Evaluation Process

The advertisement ideas will be evaluated in the following manner:

Creative ideas
Concept Execution
Product Integration
Quality of AV

AV Brief 1:

Campaign Name

Empowering You To Be Future Ready

Campaign Brief

The campaign 'Empowering You To Be Future Ready' has been curated & designed to educate our stakeholders about the various offerings of TATA Power & the benefits attached to it on a personal & global level.

Value Proposition

One Stop Solution (For all smarter and sustainable products like Solar, EV Charging & Home Automation).
Savings (Savings on electricity bills by using solar products).
Smart Choices - (Smart & Sustainable product choices by adapting to greener choices).

Brand AV Brief

A cause led brand AV talking about how smarter, greener and sustainable choices by people is helping to create a bright future & better facility for the needy. When we talk about the smarter & sustainable choices, we subtly mention our products - Solar Rooftop, EV Charging & Home Automation.

Key Things To Be Covered In The AV

Call to action
Subtle product integrations
Future - TATA Power is helping in creating a better future with introduction of smart & sustainable products
Community - Messaging should include that our choices on sustainable products/solutions will reduce wastage and allow deprived segments to avail opportunities they would miss otherwise

AV Brief 2

Campaign Name

Empowering You To Be Future Ready

Campaign Brief

Drive conversations around how a Futuristic and aspirational India would look like courtesy of TATA POWER products (Solar Rooftop, EV charging and home automation).

Value Proposition

One Stop Solution- (For all smarter and sustainable products like Solar, EV Charging & Home Automation).
Savings - (Savings on electricity bills by using solar products).
Smart Choices - (Smart & Sustainable product choices).
Technology- (Futuristic and technologically advanced products like Solar Rooftop, EV Charging & Home Automation).

Brand AV Brief

Credit to pioneering history, positioning Tata Power as a futuristic and aspirational brand with the help of the launch of three business units that include Solar Rooftop, EV charging and Home Automation.

Call to action
Subtle product integrations
Future - TATA Power is helping in creating a better future with introduction of smart & sustainable products.

AV DURATION UP TO 3 MINUTES

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