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Category Name - Best Practices08 Nov 2019Back

Tata Power celebrates women power through one of its kind initiative "Dhaaga"

By Tata Power
Tata Power celebrates women power through one of i

Tata Power has always envisioned that women empowerment is fundamental in driving a country's socio-economic growth. Dhaaga, is one such initiative by the company that aims to uplift the livelihood of under-privileged community women by making them financially independent. With an intent to take this initiative to the next level, Tata Power in collaboration with TPDDL today launched its first Dhaaga store in Delhi. This Dhaaga store is not only honors and celebrates the craftsmanship of these women, it also provides them a platform to showcase their talent and secure their future.

This store will have a special display and selling unit of handicrafts such as jute bags, soft toys, apparels, bangles, paper cups etc. made by the SHGs and Dhaaga women. The earnings from the sales at this unit will be directed towards these women, propelling them on the path of self-reliance and financial independence.

In 2017, it started with 15 women in Kamshet village of Pune district where a self-help group (SHG) and a modern garment-making unit was established. Today, Dhaaga has movement expanded to cover 16 locations across Maharashtra, Gujarat, Jharkhand, Tamil Nadu and Odisha. In 2018–19, about 1,050 women managing an order value of Rs 37 lakh were a part of this programme. Under this initiative, it has also been promoting region specific arts and crafts such as Kutchee handicrafts in Mundra and Tiger Grass Handicrafts in Maithon, Jharkhand.

IMPACT

Through the Dhaaga project, the women earn anything between Rs 3,000 to Rs 4,000 per month, which is a substantial contribution to monthly expenses. More importantly, the project has given them a feeling of self-confidence that they are also breadwinners and their contribution is significant in keeping the house running.

STORE DETAILS

Where in Delhi? – Sector – 3 M2K, Rohini

What can you buy? – Apparels, Jute Bags, Soft Toys, Bangles, Paper Cups

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