~ As part of the nine-day festival, the company will create awareness amongst Mumbaikars
about green energy solutions & environment-conscious living to make Mumbai the 'Sapno ka Gateway'
~ Sustainability Champion - 'Globey', will engage with visitors at various
locations and extend the ethos of '#SustainableIsAttainable' movement & its latest
'#DuniyaApneHawale' campaign
~Partnership is an ode to the city of Mumbai, where the company was established over 100
years ago with an aim to supply clean power for Mumbaikars
Mumbai, 20th January 2024: Power, one of India's largest integrated power
companies and supplier of reliable and affordable electricity to 7.5 lakh consumers in Mumbai, proudly announces its
partnership with the first-ever Mumbai Festival 2024 as its 'Mumbai Partner'. The
partnership is the company's ode to the city of its genesis, and to whom it has been supplying power for over 100
years.
With over 30,000 green customers across segments in the city, this collaboration reinforces Tata
Power's dedication to fostering a spirit of environmental consciousness and sustainable living among
the citizens of Mumbai through the powerful message of "Embrace, Love and Switch".
Scheduled to take place from 20th to 28th January 2024 at various iconic locations
across Mumbai,the Mumbai Festival is a celebration of the city's rich cultural diversity, wherein the company is
extending
the ethos of its recently launched campaign '#DuniyaApneHawale' and its '#SustainableIsAttainable'
initiative. As part of this exciting partnership, the iconic sustainability champion and crusader of
change, '#DuniyaApneHawale' and its '#SustainableIsAttainable', will be welcoming Mumbaikars at
key locations across the city. A 'Hug the Globey' activity is designed to garner pledges from
visitors - a commitment to embrace green energy and incorporate environment friendly practices in their daily lives.
Tata Power will offer free RFID electric vehicle (EV) charging cards during this festival. This
initiative underscores Tata Power's efforts to encourage the adoption of electric vehicles and promote a
cleaner, more sustainable mode of transportation. As of today, Tata Power has installed over 800
public and semi-public EV charging stations across various locations in Mumbai & Navi Mumbai.
Promoting the spirit of the festival, Dr. Praveer Sinha, CEO & MD, Tata Power,
said, "Tata Power is proud to associate itself with the first-ever Mumbai Festival, a monumental celebration of
the 'City of Dreams'. As the company that has been powering the city's for over hundred years, we are excited to
see the city embrace clean and green energy solutions. This festival is an opportunity for Mumbaikars
to further spearhead the #SustainableIsAttainable movement and adopt environment conscious
living."
Tata Power has been leading sustainability efforts in Mumbai, exemplified by a series of impactful
initiatives. The company takes pride in having over 30,000 green customers in Mumbai, actively
promoting the adoption of green power among its consumer base. With a forward-thinking approach,
the company has successfully encouraged over 88% of its consumers in Mumbai to transition to digital
payments for their monthly electricity bills, and more than 60% have embraced e-bills. This shift not
only demonstrates a substantial reduction in carbon footprint but also contributes to an annual saving
of an estimated 48 lakh sheets of paper. The implementation of various sustainable initiatives,
including Green Tariff, Smart metering, and Home Automation, reflects the company's commitment
to inspiring consumers to embrace energy efficiency and conservation.
Recently, the company also re-branded its Feeder Pillars with messages urging Mumbaikars to opt for
green solutions and products and commit for a 'Lifestyle for Environment (LiFE). These obscure
cabinets with their bright orange and green colours are hard to miss and have turned into selfie-points
for sustainability enthusiasts. Over the next few months, Tata Power plans to replicate this meaningful
and colourful message across all its 5,000 feeder pillars in the city.
Tata Power's collaboration with the Mumbai Festival is a testament to its enduring dedication to
sustainability, aiming to transform Mumbai into a greener and smarter city through a series of
thoughtful initiatives and strategic partnerships. With an unwavering focus on quality, safety,
customer satisfaction, and ethical business practices, Tata Power continues to be a trusted name in
powering Mumbai for over a century.
