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Tata Power launches 'Sustainable Is Attainable' - An Initiative to fast-track India's Green Energy transition with News18 Network

05 Aug 2022
  • ~Campaign highlights Tata Power's sustained efforts towards promotion of clean energy, aims to power people's movement during 75th  year of independence
  • ~Through the campaign, Tata Power will showcase how it is making a sustainable lifestyle ‘attainable’ for millions of Indians by putting the power to change in their hands through a range of green products & solutions
  • ~ Program will be aired across business, mainline and regional channels of News 18 Network, exhorts citizens to make small changes which will go a long way towards a greener tomorrow

Tata Power, one of India’s largest power sector companies, has joined hands with NEWS18 Network to launch 'Sustainable is Attainable'. The campaign aims to propagate and popularize the use of green and clean energy in the country and to make a sustainable lifestyle ‘attainable’ for millions of Indians by putting the power to change in their hands through wide-scale adoption of green products and solutions. It hopes to build on energy conservation and the need and adoption of clean energy which can help the country towards energy security and energy independence.

India is one of the world's fastest growing economies and it is treading the ambitious road to Net Zero by 2070, with a commitment to meet the country's increasing clean energy demand, by making renewable power affordable and accessible. Tata Power, as one of the nation's leading power utilities is driving India’s growth in clean and green energy solutions. The responsibility for all of us is to lead the way in reversing climate change. For Tata Power, this transition to Green energy is not an option but a commitment.

Through the campaign, Tata Power will engage actively with citizens to make small yet significant changes today, which make it possible for them to attain a more sustainable lifestyle in days to come which will include adoption of Renewable Energy  (solar, wind, hybrid) to unlock access to reliable and cost-efficient power, Smart Meters which allow for energy optimization at home and work, Rooftop Solar for cost-effective power at home and work, EZ Home Automation systems to enhance energy optimization, EZ Charge to make it easy to transition to electric vehicle and mobility.

Tata Power's roadmap to clean energy transition and its leadership's vision of sustainable future will come to life with this campaign. The four month long campaign will cover leadership interactions, informative factoids, stories of transformation, curated energy news and developments and the best advancements and innovation in renewable energy space. The campaign will also bring together some of the best minds nationally and globally, who will debate and discuss suggestions on creating an enabling public policy and partnership framework to promote a sustainable ecosystem. Industry experts will ideate on building best in class global ecosystems that support the CleanTech agenda. It will also feature success stories of early adopters of Green energy and solutions and how the transition has contributed to their growth and success. It will also highlight the stories of transformation with clear focus on human impact at grassroots level, enabled by Green products and solutions.

Speaking about the campaign Dr Praveer Sinha, CEO&MD, Tata Power said: "Tata Power is proud to launch 'Sustainable is Attainable' initiative. In a year when our nation is celebrating 75 years of independence, we are committed to providing energy security, energy equity and energy sustainability to fellow citizens. We believe that the small changes, we make in our everyday lives today will make a greener, more sustainable tomorrow. Through this initiative we will put the power to change in the hands of millions of Indians to fast track adoption of green lifestyle by embracing clean energy solutions and offerings. We are confident that with News18 Network as our cherished partner, we will be able to scale up the spread of this crucial message across the length and breadth of the country."

Dr. Praveer Sinha will flag off the initiative by engaging in a thought-provoking discussion with Ms. Shereen Bhan, Managing Editor, CNBC TV18 which will be aired on Saturday, August 6, 2022 at 6:30 PM on CNBC TV 18

Avinash Kaul, CEO, TV18 and MD, A+E Networks, added "India’s ability to ensure affordable, clean and reliable energy for its growing population is vital for its growth. Expanding on this thought, we are delighted to have collaborated with TATA Power on “Sustainable is Attainable” - a campaign designed for conversations around a sustainable energy future. Always at the vanguard of initiating dialogues on policies that are vital to both economic and human development, we at Network18 aim to position this initiative as a catalyst for change in our transition towards decarbonization."

The campaign will be broadcast across business, mainline and regional channels of News18 Network. Be a part of A MOVEMENT, A PHILOSOPHY, through ‘Sustainable is Attainable’ - Powering a Billion Dreams 

About Tata Power:

Tata Power (NSE: TATAPOWER; BSE:500400) is one of India’s largest integrated power companies and together with its subsidiaries and jointly controlled entities, has an installed/managed capacity of 13,974 MW. The company has a presence across the entire power value chain - generation via renewables as well as conventional power including hydro and thermal energy; transmission & distribution, coal & freight, logistics, and trading. The company had developed the country’s first Ultra Mega Power Project at Mundra in Gujarat based on super-critical technology. With 5.1 GW of clean energy generation the company has 37% of clean portfolio. It has successful public-private partnerships in generation, transmission & distribution in India. Tata Power is currently serving more than 12 million consumers via its Discoms, under a public-private partnership model viz Tata Power Delhi Distribution Ltd. with the Government of Delhi in North Delhi, TP Northern Odisha Distribution Limited, TP Central Odisha Distribution Limited, TP Western Odisha Distribution Limited, and TP Southern Odisha Distribution Limited with the Government of Odisha. With a focus on sustainable and clean energy development, Tata Power is steering the transformation as an integrated solutions provider by looking at new business growth in distributed generation through rooftop solar and Microgrids, storage solutions, solar pumps, EV charging infrastructure, ESCO, home automation & smart meters et al. With its 107 legacy of technology advancements, project execution excellence, world-class safety processes, customer care, and green initiatives, Tata Power is well poised for high growth trajectory and is committed to lighting up lives for generations to come. For more information visit us at:


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