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17 Jun 2020 -National Tata Power launches ‘SaheliWorld.org’ - a market place for its rural entrepreneurs

~A dedicated website offering a wide range of Covid-19 essentials, apparel, handicrafts, dairy, herbal and agricultural products~

Tata Power, India’s largest integrated power utility, has always had empowering a billion lives through sustainable living at the heart of its operations. The company has undertaken various initiatives to uplift and lighten up the lives of the country’s rural artisans by providing them with employable skills and employment opportunities.

Marching towards fulfilling this vision and keeping the current focus on Covid-19 response in mind, the company, today, announced the launch of ‘SaheliWorld.org’, a dedicated website which offers products made by our SHGs and farmers. The plethora of products offered in the platform include women’s apparels from Dhaaga brand,a social initiative &women SHG based microenterprisepromoted by Tata Power & woman SHG based micro enterprise initiative for improving the social status and providing sustainable livelihood, handicrafts, home décor items, herbal & organic farm produce, dairy products, and patchwork & embroidery from various part of India in addition to Covid-19 Essential Products.

These product line includes the world-famous embroidery by our Rabari artisans from Mundra, Kutch district (Gujarat) known for its use of delicate stitch, mirror work & bold colourful thread designs, the traditional hand woven crafts from the artisans of Dhanbad, Maithon made from Tiger grass, a perennial grass native to the Indian subcontinent and the produce from farmers & women SHGs from Maharashtra showing an promising day-to-day products like women apparels, household & decorative items, herbal & organic products and others, to the customers. Customers can find products through this platform and buy quality products made by the groups and the platform will also provide our customers to learn more about the artisans.

Keeping in mind our focus to Covid -19 response this website is another innovative approach to provide employment opportunities to our communities. Saheliworld reflects Tata Power’s sole aim of empowering its SHGs and farmers to be financially independent & empower them for life. All sales proceed will be channelled towards fulfilling the farmers/SHGs/artisan’s dreams and improving their socio-economic status.

Keeping the customers at the heart of this project, each product is reasonably priced with a customer-friendly exchange policy. The user-friendly website enables customers to navigate swiftly through a range of products, place orders and track their order as well. ShipRocket, with their extensive partnerships and linkages with all leading delivery partners, is the logistic partner of this project. To ensure the best purchasing and payment experience, a partnership has been formed with PAY U - Payment Gateway also.

Through ‘SaheliWorld.org’, the company aims to reach out to all potential rural entrepreneurs that can be covered under the purview of this vision and provide them with a platform to bring forth their skills and stand on their feet. From handicrafts to apparels, dairy products to eco-friendly herbal products to handicrafts. At present, Tata Power is engaged with over 14000 women members across 16 states in India.

Website linkwww.saheliworld.org

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed/ managed capacity of 12,742 MW. A pioneer in the field, it has a presence across the entire power value chain - generation of renewable as well as conventional power including hydro and thermal energy, transmission & distribution, trading and coal & freight logistics. With nearly 2.6GW of renewable energy assets in solar and wind accounting for 30% of the company's portfolio, Tata Power is a leader in clean energy generation. In line with the company's view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, micro grids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India, namely ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; 'Tata Power Ajmer Distribution Ltd.' with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With its 105 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to 'lighting up lives' for generations to come. Visit us at: www.tatapower.com