To commemorate World Environment Day and foster sustainable consumption, Tata Power Club Enerji launched "Switch off to Switch on" - a three month long national energy conservation campaign. Children are the 'Reflex Generation' of tomorrow, who take instinctive measures to create an eco-friendly community for the future. With them at the helm of the campaign, the objective remains to encourage small behavioural changes and inspire the society to contribute towards building a sustainable community. The crux of the campaign is 'Reverse Parenting' where the children will spread awareness and engage their families and society at large to save energy.
The rationale of 'switch off' is to inculcate intelligent & thoughtful use of electrical equipment, thus 'switching on' the savings account for environment and energy. The campaign is being hosted on www.tatapower.com - Green Community page, which is an extension of Club Enerji. It is a forum where individuals from various walks of life come together and are sensitised through advice and solutions to conserve energy and environment to create a sustainable India. To make it engaging, the company website has a special clickable Button which symbolizes the Switch Button of the campaign in line with - "Switch off to Switch On".