At Tata Power, we execute and take forward our social responsibility initiatives through the Tata Power Community Development Trust (TPCDT) and other not-for-profit partners, envisioning our communities to be sustainable and future-ready by improving education and livelihoods while empowering the women, youth, institutions, and community collectively. We follow a scientific, outcome-focused and collaborative approach to community development, to create sustainable impact for everyone.
Strengthen ecosystems for inclusive education, digital & financial literacy, skilling and livelihoods – furthering our neighbouring target communities’ future-readiness and environmental conservation awareness.
Key flagship programmes include Anokha Dhaaga and Abha for empowering women and farmers collectives, Roshini integrated vocational training centres, Adhikaar for enabling access to state social security schemes, Club Enerji for developing conservation champions and STEM education, Arpan as a volunteering platform, PayAutention, a support network for autism spectrum children and families, Mahseer conservation activities and Tree Mittra for furthering region-appropriate native species plantations and biodiversity restoration. The focus is on empowering public institutions and community groups through our four Es Framework i.e., Education, Employability, Employment, and Entrepreneurship. Our special commitment towards Tata Social Inclusivity & Affirmative Action enables targeted outreach to families from Scheduled Castes, Scheduled Tribes, other
backward classes, migrant families, sanitation workers, differently-abled as well as other such disadvantaged communities. TPCDT has been undertaking long-term philanthropic investments, voluntary programmes and commitments for community development in over 60 geographical clusters in our neighbourhoods across India. This also covers over 10 aspirational districts as declared by the Government of IndiaWith an objective of empowering communities, we focus on three themes
Digital Literacy, Remedial Education and Financial Inclusion (Adhikaar) programmes
We have helped 13.67 lakh beneficiaries across 15 states to access schemes worth more than ` 200 crore. With a staunch focus on financial inclusivity and digital inclusivity, Adhikaar enables communities and institutions to access government social security and welfare schemes. By educating and hand-holding specific target groups such as women, elderly, differently-abled, and other disadvantaged sections of society, Adhikaar bridges the fundamental challenges of financial literacy and ability to access public welfare schemes. The programme offers support for required documentation, digital access and proactive convergence with relevant stakeholders in government systems. Through this we reach out to clusters across 15 Indian states, and also enable disaster response support such as insurance and vaccination support. Such support, extended even during the COVID-19 crisis, is aided by our multi-lingual live helpline.
We have nurtured a unique model under the Adhikaar initiative – training and developing more than 840 'Adhikaarpreneuers', who earn a livelihood as well as act as local #changeagents to lead transformation in their own communities.
Employability and Employment
We have focused on addressing the skill-gap challenge and trained nearly 1 lakh youth through uniquely created integrated skilling centres; thereby, ensuring 75% placement for eligible youth.
Through the Tata Power Skill Development Institute (TPSDI), we have trained more than 1.3 lakh people in industrial safety, power sector-related skills and employable skills. TPSDI trained students can seek employment or internships and are even empowered to become entrepreneurs and create employment opportunities for others. Some alumni of the institute also are placed indirectly through contractors of Tata Power.
TPSDI’s technical courses include hands-on practical and simulator lab sessions. It also provides green-job centric courses in solar, covering design, installation, operations, and maintenance of solar installations. Over 7,100 people have been imparted solar-related skills through the courses so far, and the institute is prepared to skill youth in upcoming employability areas like home automation, EV charging and smart metering as well.
Abha, Abha Sakthi and Abha Sakhi are vocational skilling programmes for women implemented by Roshini – Integrated Vocational Training Centre, using a unique model to further women’s livelihoods by combining customer connect and safety, and shared value generation by involving and upskilling women’s SHGs.
Semi-skilled and unskilled women are provided mentoring and quality training on technical domains such as electricity metering, billing, and collections, along with awareness on energy conservation. Today, these community ambassadors of Tata Power are not only financially empowered but also rally a critical cause on energy conservation.
The flagship skilling and employment model is being furthered in Delhi as Abha, in Odisha as Abha Sakthi, and in Mumbai as Abha Sakhi, serving a large customer base in slums and rural areas. The initiative also focuses on vocational skill-building of semi-skilled/unskilled women, focusing on financial literacy, life skills and leadership training.
benefitted through Tata Power’s skilling initiatives since 2018
engaged across Delhi, Jharkhand, Mumbai and Odisha in the last four years
trained and gainfully engaged in FY22, for different technical and non-technical courses
average monthly income earned by our community partners
Through Daksh, we help in skill building among the youth to provide employment opportunities. Till date, we have skilled 47,000 youth (with 11% of them belonging to the Affirmative Action community)
Youth employment programme
We have collaborated with Tata Consultancy Services (TCS) to increase employment rate of youth in organised sectors and have designed interventions to provide training on soft skills, business communication and etiquette. The qualified candidates are placed in the BPS/KPO services of TCS.
We have engaged directly with more than 10,000 women members across geographies through entrepreneurship interventions focusing on micro enterprise–collectives. Tata Power's flagship Anokha Dhaaga has been particularly designed to build the capabilities of women's collectives (self-help groups) and help them become empowered and earning members of society. Through this project, we aim to achieve our vision to build aspirational value for these collectives and empower them to be a part of the larger value chain.
Anokha Dhaaga x BlessdBuy x Nida Mahmood
The collectives received an upskilling opportunity during the pandemic through digital and in-person quality training and hand-holding to develop this aspirational product line. Over 50% of the sales proceeds from this project go directly to the women makers in Delhi and Jojobera – increasing their earnings by more than double of the average earnings they get by producing for local markets. The BlessdBox is available for purchase in Anokha Dhagaa's e-commerce portal SaheliWorld and BlessdBuy.
This edition is a festive gift box designed by celebrity designer Nida Mahmood, ‘Queen of Indian Kitsch’ - aimed at supporting the livelihoods of aspiring women's collectives. Through this project, we aim to achieve its vision to build aspirational value for these collectives and empower them to be a part of the designer value chain.
With this gift box series, Anokha Dhagaa made an earnest effort to give a platform and showcase unique, sustainable, and ethically handmade products created by the underserved communities from rural and urban regions of India. With an emphasis on circular economy and sustainably sourced materials, this project endeavours to upskill and empower marginalised communities.
COVID-19 response and support
As the country grappled with the COVID-19 pandemic, Tata Power Community Development Trust (TPCDT), complemented the government’s efforts with its unprecedented support in the fight against this pandemic. We undertook several relief measures in 16 states which has benefitted over 2.87 lakh individuals with COVID-19 relief materials and extended direct support to Public Health Facilities across 63 locations in the country covering total 158 PHCs. Through collaborative efforts our Company has donated over 1,400 oxygen concentrators and produced SHG-95 masks (high protection filter based masks appropriate for Indian weather) and immunity boosters as well as other protection support—generating an income of ₹ 12.65 lakh for the women.
We continue to strengthen health infrastructure support and vaccination supplementation with the government authorities and partners across India and aided registrations on COWIN through push calls as a part of our flagship programme.
TPCDT and Anokha Dhaaga are core members of the Billion Social Masks (BSM), a growing alliance that collectively represents social innovators from MIT, Stanford, Grand Challenges Canada, Biotechnology Industry Research Assistance Council, IKP Knowledge Park, TPCDT, SEWA, Samhita, SRDS and emerging startups like Parisodhana Technologies, among others.
The SHG-95 (trademarked) pure cotton cloth masks neatly embed a stitched-in filter within the outer cloth layers. The filter quality is tested at accredited laboratories at per ASTM international standards. The masks have comfortable elastic ear loops and breathability for Indian weather, with optimum protection. Created in minimalistic designs and soothing colours, the masks are washable up to 10 times.
Over 50,000 masks have been produced by Anokha Dhaaga members in the first phase of the project. The alliance benefits are also being extended now to Navjeevan Cooperative Society in Kalinganagar, Odisha, also reaching out to the hospitality space with upcycled Benarasi masks for The Indian Hotels Company Limited (IHCL).
Relief and resilience measures
Our holistic approach towards relief and resilience measures supported over 2.87 lakh community members, and more than 150 public institutions in underserved areas around 65+ operating sites, 6+ aspirational districts. We played an active role in strengthening the abilities of PHCs, sub-centres, local hospitals, district administrators, sarpanches, police, ANMs, aanganwadi workers, temporary COVID-19 relief centres, CSR teams, volunteers, SHG women and others in our local ecosystems.
Over 1.85 lakh people were covered through multiple stakeholder initiatives largely focussing on Common Minimum Programme, Sports and strengthening village institutions. We launched a Common Minimum Programme titled "Urja: A step towards energising tomorrow". It weaves a common standardised thread through a shared value model and will impart green and clean energy awareness along with experiential learning across communities through business and CSR synergies.
Under the initiative, the police stations will be set up with Water Filtration Solar Plant and schools will be introduced to integrated experiential learning, clubbed with Public Health Delivery System, which will focus on enhancing nutrition and establishing a health and sanitisation corner with focus on conducting training for local community ANMs/Aanganwadis.
Structured programmes for physical and mental fitness, self-defence and sports are integrated in key regions as a part of empowerment efforts for youth and women to strengthen the social fabric and channelise youth energy. 450+ youth were supported during the reporting year to pursue professional and technical training in the field of athletics, football, regional sports among others.
Tata Power's Focus on Inclusive Community Development
PAY AUTENTION: A different mind is a gifted mind
In line with Tata Power's philosophy of holistic and inclusive development, TPCDT, partnered with the Center for Autism and other Disabilities Rehabilitation Research and Education (CADRRE) to launch 'PAY AUTENTION - A different mind is a gifted mind', India's first bridgital autism support network.
Autism Spectrum Disorder (ASD) is a neuro-developmental disorder of variable severity, characterised by challenges in social interaction, communication, restrictive or repetitive patterns of behaviour; signs of which usually begin during early childhood and last throughout an individual’s lifespan. It is the third-most common developmental disorder in the world.
The initiative aims to increase overall awareness about Autism Spectrum Disorder (ASD) and help people understand, accept and support individuals with autism and their parents and caregivers. The initiative shall pave the way for small towns and rural India to access specialised care and support and help create an auxiliary network of champions for differently-abled. This platform shall also enable mentoring people with autism.
The project which is designed around Tata Power's core CSR objective of 'Empowering with Care', is a major milestone in our journey of inclusive growth with focus on equity, equality, diversity, and inclusion.
Under this initiative, TPCDT and CADRRE aspire to empower parents, caregivers, Aanganwadi workers, public health centre workers, school teachers, staff of social development organisations, and social workers to be the primary identification and support champions, who will augment early intervention for children and young adults with autism.