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Tata Power Solaroof spreads the message of clean energy across Kolkata's Durga Puja celebrations
Kolkata, October 17, 2026: This Durga Puja, Tata Power Solaroof, a subsidiary of Tata Power Renewable Energy Limited (TPREL), is bringing the message of solar energy aagman to Kolkata through an outdoor branding campaign across prominent Puja locations from 10 October to 20 October 2026. Drawing inspiration from the spirit of Shakti associated with Maa Durga, the campaign connects the festival’s themes of strength and new beginnings with the potential of rooftop solar to encourage electricity savings and greater adoption of clean energy.
The campaign’s creative approach uses the festive season as an opportunity to make rooftop solar more visible and relatable to households. By associating the symbolism of power with the everyday benefits of solar energy, Tata Power Solaroof aims to build consumer awareness around energy conservation.
Alongside the outdoor branding initiative, Tata Power Solaroof is also conducting its ‘Ghar Ghar Solar’ campaign in Kolkata to encourage more households to explore and adopt rooftop solar solutions. Together, these initiatives aim to build awareness about the benefits of solar energy and accelerate its adoption across the city.
The outdoor activation spans key Puja pandals, including Tarun Sangha and Samaj Sebi. Branding formats include LED displays at Triangular Park, along the stretch from Raymond Showroom to Jugal’s Bus Stop; the main overhead LED gate at the Sarat Bose Road–Lake Road crossing; box gate branding on Southern Avenue/Lake View Road towards Ballygunge Cultural and Samaj Sebi; and banner branding at the Sarat Bose Road entry towards Samaj Sebi.
The outdoor campaign will be complemented by on-ground engagement activities to introduce consumers to rooftop solar solutions. A dedicated team of Tata Power Solaroof representatives will be present on-site to engage with consumers, raise awareness about rooftop solar solutions, address queries, and empower households to make informed decisions about adopting clean energy. Strategically stationed opposite the Samaj Sebi Pandal, the team will facilitate direct interactions with solar experts, providing visitors with valuable insights into the benefits of rooftop solar adoption.
Together, the activations are intended to strengthen Tata Power Solaroof’s visibility in West Bengal and connect the brand with consumers during one of Kolkata’s biggest cultural celebrations.
About Tata Power Renewable Energy Limited:
Tata Power Renewable Energy Limited (TPREL) is a subsidiary of The Tata Power Company Limited and is one of the country’s most significant renewable energy players. TPREL is a developer of renewable energy projects (including solar, wind, hybrid, round-the-clock (RTC), peak, floating solar, and storage systems including battery storage) that it owns, operates, and maintains. It also offers comprehensive green energy solutions for rural and urban areas like turnkey, Engineering, Procurement and Construction (EPC) and O&M solutions for various business segments like utility-scale projects, solar rooftop, and solar pump systems. Alongside its extensive portfolio of renewable solutions, the Company boasts a cutting-edge solar cell and module manufacturing plant in Bengaluru, with capacities of 530 MW for solar cells and 682 MW for modules. The Company’s 4.3 GW cell and module manufacturing plant in Tirunelveli, Tamil Nadu is the country’s largest single-location cell and module manufacturing plant. In addition, TPREL also provides electric vehicle (EV) charging solutions across various segments and other advisory solutions across the renewable sector. As on date, TPREL's total renewable utility capacity is 12.3 GW (PPA capacity is 9.9 GW), including 5.1 GW projects under various stages of implementation, and its operational capacity is 7.2 GW, comprising 5.8 GW of solar and 1.3 GW of wind. Presently, the Company's solar EPC portfolio is more than 16.7 GWp of ground-mount utility-scale, more than 5.1 GWp of rooftop and distributed ground-mounted. TPREL aims to provide energy access to millions of people across the country via its integrated green energy solutions. Know more: http://www.tatapower.com/renewables
About Tata Power:
The Tata Power Company Limited, a vertically integrated power company and part of the Tata Group, India’s largest multinational business conglomerate, has built a diversified portfolio across the entire power value chain, with its total operational and under-construction capacity surpassing 26 GW. This includes approximately 17.7 GW of clean and green energy capacity (including projects under construction) and around 8.8 GW of thermal generation capacity, ensuring a balanced and resilient energy mix. The Company also has a strong transmission and distribution footprint, with over 7,800 circuit kilometres of transmission lines, including pipeline projects, and serves over 13 million customers across its distribution businesses, making it one of India’s largest private power distribution companies.
Further strengthening its leadership in future-ready energy solutions, Tata Power has established 4.9 GW of integrated solar cell and module manufacturing capacity, signed 2.8 GW of pumped hydro storage projects, and expanded its EV charging network to over 7,000 public charging points across 717 cities and towns in India.
As a pioneer in India’s clean energy transition, Tata Power remains committed to achieving Net Zero by 2045 and continues to partner with public and private stakeholders to deliver reliable, sustainable, and technology-led energy solutions across the country.
For more information:
Tata Power- Corporate Communications
Email: mediaquery@tatapower.com
Jyoti Kumar Bansal, Chief- Branding & Communications, Tata Power
Email: jyotikumar.bansal@tatapower.com
Siddharth Gaur- Head PR, Tata Power
Email: Siddharth.gaur@tatapower.com
Ankita Chowdhury - Head Marketing & Communications, Tata Power Renewable Energy Limited
Email: ankita.chowdhury@tatapower.com
Madison PR:
Avni Chawla, Madison PR
M: +91 7042071448
Email: avni.chawla@madisonpr.in
