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National; 21st April, 2026: On the occasion of Earth Day, Tata Power Renewable Energy Limited (TPREL), one of India’s leading renewable energy companies & subsidiary of The Tata Power Company, has unveiled its latest campaign, ‘Choose Power That Protects Earth’, a powerful visual narrative urging individuals, businesses, and communities to adopt cleaner and smarter energy solutions.
At the heart of the campaign lies a simple yet compelling idea - everyday choices have the power to shape the future of our planet. Through a striking split-screen storytelling format, the film brings alive two parallel worlds: one driven by conventional, resource-intensive energy systems, and the other powered by integrated renewable solutions.
The campaign traverses multiple real-world scenarios across states, industries, mobility, rural communities, and homes showcasing how technologies such as solar power, wind energy, microgrids, EV charging infrastructure, and Battery Energy Storage Systems (BESS) are transforming energy access in India ensuring energy security.
From industrial clusters experiencing power fluctuations under traditional grids to facilities powered by solar and BESS ensuring uninterrupted operations; from rural regions facing inconsistent electricity supply to communities enabled by decentralized microgrids; and from congested, fuel-heavy city traffic to cleaner, efficient electric mobility - the campaign paints a vivid picture of what is possible when cleaner choices are made.
It further highlights how renewable energy is not just an environmental imperative but also a practical one delivering reliable power, lower energy costs, and scalable solutions across sectors. Whether it is rooftop solar enabling households to optimize consumption, smart home energy management improving efficiency, or EV ecosystems reducing the cost of mobility, the message is clear: sustainability and convenience go hand in hand.
The campaign culminates in a hopeful vision of the future - cleaner air, greener landscapes, and a better world for the next generation reinforcing the importance of conscious decision-making today. With ‘Choose Power That Protects Earth’, Tata Power Renewables not only showcases its integrated clean energy ecosystem but also calls on citizens to be active participants in the sustainability movement.
As a trusted partner in India’s clean energy journey, Tata Power Renewables continues to enable this transition at scale. The company recently crossed a significant milestone of exceeding 11.6 GW renewable energy capacity, including 5.3 GW projects under various stages of implementation and its operational capacity is 6.3 GW, which includes 5.1 GW solar and 1.2 GW wind. Presently, the company’s solar EPC portfolio is more than 16.7 GWp of ground-mount utility-scale, 4.8+GWp of rooftop and distributed ground-mounted systems.
This Earth Day and every day, the message is clear: the power to protect the planet lies in the choices we make.
Campaign Video: https://youtu.be/HfI8RXIYyRY
About Tata Power Renewable Energy Limited:
Tata Power Renewable Energy Limited (TPREL) is a subsidiary of The Tata Power Company Limited and is one of the country’s most significant renewable energy players. TPREL is a developer of renewable energy projects (including solar, wind, hybrid, round-the-clock (RTC), peak, floating solar, and storage systems including battery storage) that it owns, operates, and maintains. It also offers comprehensive green energy solutions for rural and urban areas like turnkey, EPC and O&M solutions for various business segments like utility-scale projects, solar rooftop, and solar pump systems. Alongside its extensive portfolio of renewable solutions, the company boasts a cutting-edge solar cell and module manufacturing plant in Bengaluru, with capacities of 530 MW for solar cells and 682 MW for modules. The company’s 4.3 GW cell and module manufacturing plant in Tirunelveli, Tamil Nadu is the country’s largest single-location cell and module manufacturing plant. In addition, TPREL also provides electric vehicle (EV) charging solutions across various segments and other advisory solutions across the renewable sector. As on date, TPREL’s total renewable utility capacity is 11.6 GW (PPA capacity is 9.4 GW) including 5.3 GW projects under various stages of implementation and its operational capacity is 6.3 GW, which includes 5.1 GW solar and 1.2 GW wind. Presently, the company’s solar EPC portfolio is more than 16.7 GWp of ground-mount utility-scale, around 4.5 GWp of rooftop and distributed ground-mounted systems. TPREL aims to provide energy access to millions of people across the country via its integrated green energy solutions. Know more: www.tatapowersolar.com
About Tata Power:
The Tata Power Company Limited, a leading integrated power company and a part of the Tata Group, India's largest multinational business conglomerate, owns a diversified portfolio of 16.3 GW. This portfolio spans the entire power value chain, from renewable and conventional energy generation to transmission, distribution, trading, storage solutions, and solar cell and module manufacturing. As a pioneer in India's clean energy transition, Tata Power has 7.5 GW of clean energy generation, constituting 46% of its total capacity. Committed to achieving Net Zero by 2045, Tata Power has successfully partnered with public and private entities across India's generation, transmission, and distribution sectors, serving ~13 million customers nationwide.
For more information:
Tata Power- Corporate Communications
Email: mediaquery@tatapower.com
Jyoti Kumar Bansal, Chief – Branding & Communications, Tata Power
Email: jyotikumar.bansal@tatapower.com
Ankita Chowdhury - Head Marketing & Communications, Tata Power Renewable Energy Limited
E-mail: ankita.chowdhury@tatapower.com
Madison PR:
Avni Chawla, Madison PR
M: +91 7042071448
Email: avni.chawla@madisonpr.in
Akankha Saha
M: +91 8837090115
Email: akankha.saha@madisonpr.in
