Category Name - Best Practices30 Jul 2019Back

Tata Power's 'Club Enerji' saves over 29.8 million units of Electricity and sensitised over 23.8 million citizens in India

By Shalini Singh - Chief Corporate Communication and Sustainability
Tata Power's ‘Club Enerji’ saves over 29.8 million

Creates 3.4 lakh Energy Champions along with 3.8 lakh Energy Ambassadors across the country since its inception
#ClimateCrisis #ClimateChange #SwitchOff2SwitchOn #ThisIsTataPower #ReflexGeneration


'Club Enerji', Tata Power's nationwide resource and energy conservation initiative with a strategic focus on nation-building, sensitised over 23.8 million people while saving more than 29.8 million units of energy across seven cities - New Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Kolkata and Ajmer and saved around 4.8 (MUs) of electricity &  sensitising 4.5 million people across 533 schools in 2018-19. The initiative also reached out to its digital audiences through its website, social media handles and the online module themed on "Say No to Plastic"

Club Enerji has been active for over a decade in more than 533 schools and has created 2000 Energy School Clubs in India. The club has also created around 347,986 Energy Champions and 386,633 Energy Ambassadors among school students. With its varied content applicable to children and teachers across cities, the strength of this self-sustaining model lies in its '4E' approach -- Educate, Engage, Empower, Enhance, which directs communities through mini-clubs, energy champions, and energy ambassadors.

This year through "Save Water", Tata Power aims to sensitise individuals about saving water judiciously. Additionally, in an effort to help conserve energy & curb wastage, Club Enerji is also running a three-month pledge campaign currently called "Switch off to Switch on" which started on World Environment Day (June 5) and has children asambassadors of energy conservation to raise awareness for creating a sustainable future.

The initiative has also branched out its initiatives in countries such as France, Germany, US, Ireland, Philippines, Bangladesh, UAE, South Africa, and Nepal through its online platforms.