Mumbai, 11th August 2022: After having successfully launched ‘Pay Autention’ – A
different mind is a gifted mind', India's first bridgital Autism support network on World
Autism Awareness Day in April, the program continues its series of workshops &
awareness-building within normal child care ecosystems – especially in underserved
parts of the country. The experts conducted an interactive workshop with Anganwadi
workers, Govt. staff & parent groups from the Trombay region to learn basic
identification marks & behavior patterns for early identification of the Autism Spectrum
& related learning diversities. This event also saw the announcement of further
strategic synergies with Tata Power's Adhikaar initiative that enables support to
access social welfare schemes for the differently abled.
In line with Tata Power's overall CSR vision of 'Powering Transformation', Pay
Autention, India's first bridgital Autism Support network by Tata Power in collaboration
with The Centre for Autism and other Disabilities Rehabilitation Research and
Education, is aimed at strengthening the Autism Support network by increasing overall
awareness about Autism Spectrum Disorder (ASD) and help people understand,
accept and support individuals with Autism as well as their parents and caregivers.
The session at Trombay was led by Nandita Nayer, Head of Research Program and
Head of Psychology, CADRRE. As part of the Pay Autention initiative, a series of
awareness programs are being conducted to empower citizens in small towns and
rural India by giving them access to specialized care and support and helping create
an auxiliary network of champions for the differently-abled.
As a part of this series, Tata Power has conducted similar awareness programs in Maithon, Jharkhand, in
April 2022 and many other online workshops for play, dance &music therapies – to
better autism acceptance & quality of living in our target communities.
The program is aimed at strengthening of Autism Support network through the
exchange of experience, partnership building, and reaching out to grassroots
communities. It is aimed to create a network of champions who would spot the early
signs of autism in toddlers, explain the need for a diagnosis to parents sensitively and
professionally and help them to understand the importance of early diagnosis and
intervention as well as multi-disciplinary intervention. More than 75 Anganwadi
workers and parent group members attended the interactive session and are now
empowered to strengthen the Autism Support Network, which helps spread the
message of awareness in the community. The Anganwadi workers represent slum
communities of M East Ward, who are now empowered to create awareness for over
a lakh of the slum population whom they service.
Autism Spectrum Disorder (ASD) is a neuro-developmental disorder of variable
severity, characterized by challenges in social interaction, communication, and
restrictive or repetitive patterns of behaviour; signs of which usually begin during early
childhood and last throughout an individual’s lifespan. It is the third most common
developmental disorder in the world.
Ms. Foram Nagori, CSR Head of Tata Power sharing the long-term vision of this
program, said: "Tata Power has always been committed to inclusive social
development in its surroundings. Pay Autention aims to work with its network partners
to facilitate, train & certify auxiliary networks of inclusivity champions in key regions
and enable more early identification and support through aware & equipped
Anganwadi workers, ANMs, and primary school teachers, parents groups; especially
in small-town India. The intent is to work closely with the Government ecosystems,
other experts & influencers to support normal child-care, schooling & educational
systems to be more inclusive & supportive of learning diversities."
G. Vijaya Raghavan, Honorary Director CADRRE adds, "We are honored to be able
to extend our expertise and experience with children with Autism, to the various
communities in India like Maithon and Trombay. In collaboration with Tata Power, we
are glad that we have empowered community champions who will go out to create and
spread awareness further of this neuro-developmental disorder. Autism awareness is
not very high and hence a large number of our population silently go through this
invisible disability without understanding the disorder and not knowing who to go to for
professional guidance."
“This workshop was an eye opener for all of us to understand the needs of children
with Autism better. It also encourages acceptance, to seek help - professional as well
as connect to other parents and to learn how we can empower a child with Autism to
lead an independent life.” said Swati Thombare, Anganwadi Supervisor, Chembur who
took part in the program.
In the first phase, the Pay Autention initiative primarily focuses on supporting children
with autism, and subsequently, in the second stage, it will focus on young adults,
empowering them with life skills and career readiness. In addition to reaching out to
the larger public, the initiative aims to create a support network with community
champions like corporates, influencers from disability and CSR space, schools and
specialized educational institutions, govt. stakeholders, and NGOs/non-profit
institutions. Under the initiative, pre-recorded content and monthly live seminars on
the subject are offered to local partners, schools, social development institutions, and
volunteers associated with the Tata Group and around Tata Power operational areas.
The content is designed and delivered in collaboration with specialists from CADRRE
who have expertise in training children with Autism. This project shall create a network
of grassroot champions, enable early identification, first-level care, social skills, ways
to ease activities of daily living, workshops for sensory & motor development - art &
craft, dance, music therapy, physical & mental fitness, communication skills and
support for academics. In addition to this, a Toll-free Autism support helpline at
18002099 488 and a website (https://www.tatapower.com/sustainability/socialcapital/pay-autention.aspx) are launched to provide interactive support and muchneeded professional aid for families in need.
CADRRE offers a wide array of services and programs to meet the requirements of
families navigating Autism – including awareness and orientation, diagnosis and
assessments, interdisciplinary interventions, family support programs, group therapy,
and structured learning programs for students.
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