Handcrafted products by women from Tata Power’s Anokha Dhaaga initiative

Anokha Dhaaga – A flagship Entrepreneurship Initiative

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Introduction

Anokha Dhaaga is unlocking the potential of women, differently abled people, and farmers’ self-help groups (SHGs) through skilling, enterprise development, and strong market linkages.

It connects community-led enterprises to wider markets across home, office, gifting, and wellness, while promoting handloom craft and smart circularity.

Tata Power’s Anokha Dhaaga empowering women with skills in garment manufacturing and handicrafts.

Our journey

Anokha Dhaaga adopted a phased enterprise development approach, beginning with community mobilization through women-led Mahila Bachat Gats or Self-Help Groups (SHGs), Farmer Producer Organizations (FPOs), and Persons with Disabilities (PwDs). These groups received continuous capacity building across technical production skills, machine operations, product innovation, quality assurance, costing, pricing, enterprise management, and customer engagement. Knowledge transfer was further strengthened through peer-learning models, enabling experienced entrepreneurs to mentor emerging centres and build enterprise capabilities across the network.

Impact through action

Through our Anokha Dhaaga center, we supplied over 3.5 lakh certified filtered masks during the pandemic, generating 67 lakhs in revenue. We also completed significant B2B orders, including 27,000 handicraft decoratives for Amazon Inc. and 5,000 haversack bags for the Mumbai Marathon by TCS. Our training programs span various product lines such as apparel, home decor, and corporate gifting, creating diverse income opportunities for women. In FY 24, we generated 56 lakhs from 91 B2B orders and organized 21 exhibitions, partnering with multiple livelihood platforms for long-term support and growth

Transforming lives

Generated ₹5+ crore in revenue through 50+ B2B collaborations under Anokha Dhaaga and engaged 15,000+ active SHG members across 25 centres nationwide.
Strengthened a network of 2,700+ Self-Help Groups, involving 5,500+ producer members.
Conducted capacity-building workshops for 8,500+ farmer families in Maharashtra, enhancing knowledge of dryland farming and climate adaptation.
Enabled participation of 120+ women artisans in the Tata AI Sakhi immersion programme at the India AI Impact Summit 2026 to explore AI applications for rural entrepreneurship.
Supported 500+ women from Anokha Dhaaga in circularity-based production, creating sustainable livelihoods, while producing 2,000+ RPET T-shirts from recycled plastic.